A skilled senior marketer with a wealth of experience, I offer tailored strategies and innovative solutions to help your business thrive.
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Skills And Expertise

Strategic Thinking

Brings a strategic mindset and the ability to align marketing efforts with overall business goals to the table. Develops a clear marketing strategy and vision for your company.
Team Management

Possesses strong leadership skills to guide and inspire marketing and wider company teams. Ability to build high-performing teams and provide mentorship and support.
Data-Driven Approach

Solid grasp of marketing analytics to derive meaningful insights from data. Comfortable with metrics, analytics tools and performance tracking to make data-informed decisions.
Brand Management

Manages and enhances a company's brand identity and reputation. Has a deep understanding of branding principles and the ability to develop compelling brand strategies.
Digital Marketing Expertise

Strong understanding of digital marketing channels including social media, content marketing, SEO, SEM, email marketing, user experience and app/ mobile marketing.
Customer-Centric Approach

Understands and prioritises customer behaviour, preferences and needs. Ability to develop customer-centric marketing strategies and effectively engage with target audiences.
Communication and Collaboration

Effectively conveys vision and strategy to key stakeholders, employees, clients, agencies and media. Works closely with cross-functional teams.
Innovation and Adaptability

Embraces new marketing trends, technologies and innovations. Stays up-to-date with industry developments and is adaptable to changes in the market landscape.
Financial Acumen

Understands the financial implications of marketing decisions and allocates resources wisely. Demonstrates ROI and effectively manages marketing budgets across multiple territories.
Global Perspective

International experience and a global mindset. Understands cultural nuances and is able to develop marketing strategies that resonate with diverse audiences.

Book A Free Call Today

Chris, CMO @ Natures Menu

“I was very impressed by how thorough and well structured [the] project was. This is a really useful piece of insight for us and will help inform our upcoming brand strategy project. ”

Logan, Executive Director @ Daleth

“It's not that often that you find someone with such creative talent and a strategic head - Aimee has both and then some!”

Louis, PPC and Social Media Specialist

“Aimee has the perfect balance of being both strategic and hands-on. Her digital marketing expertise as a whole is impressive, she radiates a really positive energy and any business should take comfort in knowing they are working with the best.”

Services

Marketing Support

Content Marketing

Implementing content marketing involves creating and distributing valuable, relevant and consistent content to attract and engage a target audience. I will help you build brand authority, increase organic visibility and nurture customer relationships with blog posts, articles, videos, podcasts, infographics and more.
Customer Relationship Management (CRM)

Adept at various CRM systems and tools, I can manage and analyse customer data, personalise communication and deliver targeted marketing campaigns. CRM helps enhance customer relationships, streamline marketing efforts and drive customer loyalty.
Search Engine Optimization (SEO)

Utilising SEO, I can help improve your website's visibility in search engine results by optimizing content, keywords, meta tags and technical aspects. SEO helps drive organic traffic and increase online visibility, making it an important long-term marketing strategy.
Email Marketing

Despite the rise of other channels, email marketing remains an effective way to reach and engage with customers. From conceptualisation to deployment, I will harness personalised email campaigns, newsletters and automated workflows to help nurture leads, drive conversions and build customer loyalty.
Social Media Marketing

Social media platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat and YouTube continue to be influential channels. I will ensure your business engages with its target audience, share content, run advertising campaigns and build brand awareness.
Digital Advertising

Digital advertising channels, including search engine advertising, social media advertising, display advertising and video advertising are expected to remain essential. I use these channels to provide targeted reach, precise audience segmentation and measurable results.
Influencer Marketing

Leveraging influencer marketing involves collaborating with influential individuals on social media platforms to promote your brand or products. I can help reach their dedicated audience and generate authentic brand advocacy. Influencers are gaining more credibility and maintaining engaged followings than ever before.
Video Marketing

Video marketing is a powerful channel. From storyboarding and filming to editing, I can create your brand videos, explainer videos, product demonstrations, tutorials, live streams and video ads. Platforms such as YouTube, TikTok, Instagram and LinkedIn provide opportunities to share video content.
Mobile Marketing

With 86% of the world’s population owning a smartphone, mobile marketing has become crucial. I can help your business with user experience, accessibility, mobile responsiveness, apps and discoverability with ASO, SMS marketing, in-app advertising and location-based targeting.
Emerging Channels

The marketing landscape is continuously evolving and new channels and platforms emerge constantly. Agility and adaptability enable me to keep on top of emerging platforms and technologies such as AR, VR, voice search, chatbots, and AI for new marketing opportunities.