Communication is at the heart of effective marketing and my expertise in this area has allowed me to craft compelling narratives that resonate with target audiences. From developing comprehensive messaging frameworks to creating engaging content across various channels, I have a proven track record of effectively conveying brand stories and building strong connections with customers. Through strategic media relations, crisis management and thought leadership initiatives, I have consistently positioned organisations as industry leaders and garnered positive media coverage.

What sets me apart is my ability to combine creativity with analytical thinking. I thrive on data-driven insights and use them to inform marketing strategies, optimise campaigns and drive measurable results. I am well-versed in leveraging various marketing technologies and tools to gain a competitive edge and ensure marketing efforts are efficient and effective.

Throughout my career, I have had the privilege of leading cross-functional teams, fostering collaboration and mentoring junior marketers. I believe in fostering a culture of continuous learning, empowering individuals to reach their full potential and driving collective success.

Outside of work, I am an avid reader and a lifelong learner, always seeking new knowledge and staying abreast of the latest industry trends. I am also passionate about running and completed the 2022 London Marathon to raise money for Meningitis Now.