Mind Candy
The Home Of Moshi Monsters
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Highlights
Led the global multi-channel marketing, creative and PR strategies.
Developed and delivered highly effective local and global D2C social and influencer strategies across platforms. Gained coverage with top-tier digital influencers including Zoella, Fleur de Force, Sam Chapman (Pixiwoos), Louise Pentland (Sprinkle of Glitter) and Dan and Phil.
Received further national coverage during two media tours with content creators and social influencers on Yahoo! UK, Daily Mail Facebook Live, The Pool, Stylist, LADBible, Capital Radio, XFM and Heart FM.
Conceptualised and delivered the creative identity defining the company’s five IPs.
Executed countless licensing and partnership campaigns such as the internet-famous Grumpy Cat (a personalised book and bespoke art), Pets at Home, Waggle TV, Activision Publishing and PlayStation.
Led the CRO and UI project management for developing a new e-commerce platform and app for both iOS and Android.
Launch of multiple IPs including a personalised pet pop-culture e-commerce brand and a children’s game, leading the latter brand to be awarded Apple’s ‘App Of The Day’.
About Mind Candy
Founded in 2004 by serial entrepreneur Michael Acton Smith (Calm.com, Firebox.com), Mind Candy brands spanned the global phenomenon Moshi Monsters, pet storybook Petlandia, YouTube influencer The 7 Second Challenge, Moshi Sleep and World of Warriors.
Mind Candy’s vision is to create worlds that fire the imagination on multi-platforms across app, website and offline.
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