DogBuddy
Europe's Largest Community For Dog Owners And Dog Sitters
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About DogBuddy
Founded in 2014 by serial entrepreneur Richard Setterwall, DogBuddy quickly emerged as the UK’s leading online P2P marketplace and merged with Spain’s Bibulu to become the largest pan-European platform for dog owners and dog sitters.
With investment from Sweet Capital (King.com) and raising a Series A of €5 million, DogBuddy raised a total of €10 million and was acquired by US-based dog-sitting platform, Rover.com.
Highlights
Spearheaded the development and execution of global social media and content marketing strategies, including ongoing performance monitoring and reporting.
Built and maintained positive and productive relationships with key stakeholders, influencers and agencies.
Partnered with the creative & digital team to ensure full alignment of social content calendars with the brand vision and commercial objectives.
Lead a team of content creators, CRM executives and social media managers to generate revenue through localised lead nurturing across all owned channels.
Blog audience grew 200% MoM to become a revenue channel in its own right through advertising, affiliates and partnerships.
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