The North American Guitar
Luxury Luthier-Built And Boutique Guitars
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About The North American Guitar
Family-owned business The North American Guitar was founded in 2010 by entrepreneur Robert Montague CBE and his award-winning musician son, Ben Montague, with the objective of bringing the world’s finest guitars to connoisseurs around the globe.
Representing the most elite luthiers and handmade guitar brands, The North American Guitar is the best destination for boutique and custom acoustic and electric guitars for discerning players and collectors alike, both online and in their showrooms.
Highlights
Owning and developing the luxury brand and creative strategy with award-winning designer Michael Johnson of Johnson Banks (Virgin, V&A)
Organising and hosting private events with world-class artists such as Andy McKee and YouTube sensation Mike Dawes and luthiers Michael Greenfield, Jason Kostal and James Patrick Eggle at a variety of venues including the iconic Abbey Road Studios (pictured).
Public speaking on behalf of the company, luthiers, partners and artists showcasing stunning craftsmanship such as the Greenfield G4.2 (built from the Tree) and the oldest Martin guitar c1883.
Business roadmapping including global expansion and new product launches.
Developing appropriate online and offline marketing channels for promotional activity.
Multi-territory sales and marketing processes and execution.
Ensuring all campaigns and activations produce clear ROI.
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